February 2024 - We Love Tesla

Tesla & Elon Musk’s Anticipation for the Market in 2024

Elon Musk has acknowledged that he feels that the Chinese market will “pretty much completely demolish other car companies in the world” unless there are serious trade regulations put into place on these companies. Regardless of this, Tesla told shareholders that it doesn’t expect significant figures in sales growth until new models are released to the public.

If you look at global figures, there are several Chinese companies producing EVs and their sales figures do support Musk’s claims. China has quickly become a global force in the EV market and in terms of overall automotive market share, it wouldn’t be a stretch for them to potentially be the 2nd largest exporter globally of passenger vehicles in the next few years. Chinese manufacturers have also moved to slash prices which also coincided with BYD outperforming Tesla as the world’s top-selling electric car manufacturer in Q4 2023.

The UK Market & Tesla Vehicles

Moving now to Europe & the UK market, 2023 saw increases in sales of electric vehicles overall but sales of ‘traditional’ combustion vehicles still held the top spot in terms of overall sales. Volkswagon was the top-selling manufacturer in 2023, with just over 162,000 cars registered in 2023. The top-selling car in the UK was the Ford Puma in 2023 so we haven’t seen a complete shift in terms of EVs vs traditional vehicles in 2023. Tesla saw overall sales in the UK at just over 85,000 which is an impressive number. But with the claims from Tesla and Musk, it will be interesting to keep an eye on the market and how Tesla sales perform in 2024.

Reviewing the Market in 2024

We will keep an eye on the market throughout 2024 and provide regular updates on how the market may change. Several factors may affect the market going forward which is why we will continue to monitor the market as well as any changes that do occur. With new models on the horizon and other aspects in the pipeline for Tesla, it will be highly interesting to see how the market progresses in 2024 and beyond.

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To find out relevant information on Tesla recalls for the UK market, you can visit Tesla’s designated page.

Recent news from the US that has made headlines across the world is that Tesla has recalled millions of their EVs for a vital computer system upgrade/update. More than 2 million vehicles have been recalled in efforts to quell concerns about their Autopilot advanced driving system. But is this recall an alarming figure or just a standard part of the development process of vehicle ranges? We provide our insights below.

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Is This Recall as Alarming as It Seems?

On paper, the recall of over 2 million vehicles certainly seems alarming but when a manufacturer recognises a potential issue that is becoming prevalent with certain vehicles. The mass recall may seem alarming but Tesla is doing all that it can to ensure that there is a base standard across technology and safety across these vehicles. This recall has been applied to almost every Tesla sold since Autopilot was officially launched in 2015.

All manufacturers identify faults that need to be fixed. Although this is branded a ‘recall’ it’s an over-the-air software update. It doesn’t require the vehicles to physically be returned to Tesla which cannot be said for other recalls from Tesla and other manufacturers.

What are the Issues With Tesla Autopilot?

There have been social media videos in circulation of Tesla Autopilot going wrong which is why the media has been fixated on this topic in recent days. A probe in August 2021 by NHTSA revealed that Tesla vehicles in autopilot mode collided with more than 12 stationary emergency vehicles. But is it driver misuse that’s causing these issues rather than the system being flawed in itself?

Fact Check – The Recall May Not Even Fix Issues With Autopilot

This all boils down to what the issues with the software are. The software is getting updates to provide more prominent visual alerts, simplifies going in and out of Autosteer and makes the risks more evident when turning on the system. This isn’t a software issue that’s causing the collisions to take place, the NHTSA ultimately concluded that it was driver misuse and failure to intervene in the cases in which collisions occurred. So the fact that the system is being ‘fixed’ is a confirmed myth – the system is being made to be safer in use rather than the system itself causing collisions and accidents.

Autopilot as Driver Assistance

Autopilot is a driving assistance tool and should be treated as such. Consider the technology more as a lane management and stability tool and be fully aware of the risks. The system helps with driving but driver intervention is still key and it’s highly important to ensure that you are continuing to drive safely and monitor hazards with this driving mode engaged.