Tesla has been confirmed to be launching a new project labelled ‘Project Juniper’, specifically focused on the Tesla Model Y. This project is a soft redesign of the Tesla Model Y which is designed to upgrade the interior and exterior of the Tesla Model Y and is set to begin in October 2024. It’s fascinating to see the reveal of this new project as Telsa has made a number of changes this year including reducing standard RRP across the entirety of their current new vehicles and their aims after 2022 in terms of focusing on manufacturing to focus on the production of new vehicles in 2023. We take a look at what Project Juniper is and how this may affect the Model Y and other Tesla vehicles in the future.
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Don’t Expect a New Model Y But Expect Price-Cutting Options
It has been rumoured to not expect an entire redesign of the Model Y’s design, but rather a number of interior and exterior upgrades to the current range despite the complete rehauls that we saw of the Model S & Model X in 2021. This is highly likely to be because of factory costs and Tesla’s concerns about not reaching manufacturing targets despite focusing solely on manufacturing in 2022. Saying this, the code-named ‘Project Highland’ has been proposed for the Model 3 which we discuss in more detail in this article.
It’s not clear what improvements are going to be made currently to the Model Y in Project Juniper. However, it’s highly likely that because of the reduction in new Tesla vehicle price points – that this will aim to reduce costs rather than to release a more premium Model Y vehicle. Until we receive more information, we will be unsure as to whether this will increase the RRP of the Model Y or if there will be innovations made to reduce the costs. This will affect the market as if price points increase – used Model Y vehicles will rise in value and vice-versa. We will keep you updated on developments as these are released from Tesla.
The EV Market is Continuing to Expand
The UK Government in January released their recommended insights and potential future updates to the MOT testing system. This shows the growing impact that the EV market is having on the ‘traditional’ vehicle market. Because of the fact that EV manufacturers such as Tesla are developing safety methods and increased safety, the Government is looking to increase the MOT first testing year from 3 years to 4 years, potentially saving motorists £100m per year. This shows that the growing EV market is having a huge impact and this is likely a key indicator as to why Tesla are looking to upgrade their vehicles to continue to compete in the EV space.
At We Love Tesla, we are the leading independent buyers and valuators of used Tesla Vehicles in the UK. Using our free, online valuation tool, we can give you a 48-hour guaranteed valuation for your Tesla vehicle. If you are happy with the valuation that you receive then you can accept our valuation and we will arrange for the free collection of your Tesla Vehicle and we won’t leave until you receive the money transfer directly into your bank account. If you are looking to ‘Sell My Tesla Model Y‘ Get in touch today.